Meet the leadership


  • FOUNDER AND MANAGING DIRECTOR

    Asinati Eliafie, a certified Board Member with Director institute of Tanzania ( IDOT)  is the ambitious and passionate entrepreneur at the helm of SAN HOLDINGS. With a Master's in Business Administration from East and Southern Africa Management Institute ( ESAMI) and a Bachelor of Mass Communications from St. Augustine University, she brings exceptional skills in networking, project management, and leadership to strategic partnerships and affiliations.

    Driven by a passion for sales, Asinati has a proven track record of leading and energizing sales teams. This drive fuelled the creation of SAN HOLDINGS, with a vision to become the leading procurement hub in Africa, elevating procurement excellence across the continent.

    Asinati is also the founder of KYEN STUDIO, the leading  boutique residential interiors and real estate company saving high end clientele in East Africa and a  co-founder of Blanq Marketing and Communications in Tanzania, where she also serves to the boards and as Director.

  • CO-FOUNDER AND FINANCE DIRECTOR

    A seasoned finance professional with a proven track record in managing diverse portfolios across global banking, NGOs, and other sectors, Aisaa Swai leads the financial operations of SAN HOLDINGS. Her expertise ensures that the company adheres to the highest standards of financial management and compliance.

    Aisaa holds a Master's in Accounts and Finance from Mzumbe University and a Bachelor of Commerce from Bangalore, India.  She leverages her extensive experience by serving on the boards of Blanq Marketing and Communications and Muivaro Bakery.